Pricing Strategy for Sellers


The following questions are designed to help sellers of real estate analyze their pricing strategy. I can help with the answers to many of the questions after completing a detailed current market analysis.

  1. Am I selecting a realtor based on service or price?
  2. Is the local market rising, falling or staying even?
  3. Is my opinion of value based on the actual neighbourhood sale price?
  4. How many homes in this area are competing against mine right now?
  5. How does mine compare?
  6. Have any neighbouring homes been on the market too long? Why?
  7. Is my home comparable to, larger or smaller than surrounding area homes?
  8. Which improvements have I made since my purchase of the home that will actually increase value? Which improvements might not?
  9.  Are my personal financial needs influence my asking price?
  10.  Is my original purchase price influencing my asking price?
  11.  Am I willing to price right and stand firm?
  12.  Are the benefits of moving important enough to price my home at its current market value?